Saturday, April 9, 2016

The Leftover Woman and The Marriage Market

I have no idea that such thing still exist in this world. I knew it was once a big thing for women to stay single pass 25 years old but to understand that there are woman out there who still suffers from this stereotype is truly an eye opening experience. 

Watch the heart breaking video here:

Last year, International Prestige Skincare Brand SK-ll, launched #changedestiny – an ongoing global campaign to inspire and empower women to shape their own destiny. In keeping with this theme, they are now premiering the film ”Marriage Market Takeover”, putting a spotlight on the real-life issue of Chinese women being pressured to get married before they turn 25. In it, a number of brave Chinese women have daringly chosen to speak their mind about one of the most controversial subjects in recent Chinese history, the ”Sheng Nu” label. 

According to The New York Times, the term was made popular by the All-China Women's Federation in 2007 and translates to ”leftover woman”. As has been reported by the BBC, The New York Times and China Daily, the term has been used to denounce women who, regardless of the reason, want to wait with marriage – women who simply want to marry for love. 

With this campaign, SK-II is taking a positive approach in helping these women face the pressure and the film shows the marriage market in Shanghai’s People’s Park being taken over. A huge and beautiful installation was made with SK-II’s own ”marriage ads” that were in fact not ads but messages from hundreds of independent women, stating that they want to be in control of their own destiny. By doing so, a platform was created from where the women could voice their thoughts.

Good Job SK-II. I'm extremely proud!


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