Friday, September 28, 2012

Reasons Why Bloggers don't want to Work with Brands

I was scrolling through my twitter feeds and my attention was caught to these few words



These two articles (click on Source for link) are written by Greg Goodson on 'The Hangar: A Rafflecopter Blog' few months ago. As a blogger myself, I would be intrigued and speed read through this interesting topic. I'm going to re-state the gist of the content and add in some of my opinion to share with my fellow friends, bloggers and etc.

Viral marketing or blogger outreach shown great prove that it is one of the great ways to get your brand known but sometime, brands will get bloggers rejecting an offer to work with them. I guess what we have to understand here is that not all bloggers will want to work with all brands, not all bloggers are desperate to get free goods from the brands. I have friends telling me to not blog for free because it will not only drop the blog sphere's market but also the blogger's blog market. Thus, brands will lay back and take advantage of the blogger industry by not providing equal return for advertorials. Of course, this is not the only reason why some bloggers don't want to work with brands.

In the part I of the article listed 6 reasons and here goes:

1. Your Product Don't Fit The Blogger's Niche

As the blogsphere is growing and getting even more condensed these days, bloggers learn to focus on the kind of things they want to blog about. Of course, as a brand, you would want to target and filter the bloggers you advertise with. It is ineffective if you just pick any random who-ha, brands must be targeting the same niche. I totally agree even through I blog a variety of topics but as my blog readers grows, I am slowly filtering my invites as well, not everything I would say yes to.

2. You are Not 'Personable, Yet Professional'

They say dealing with media and dealing with bloggers are different. So True! We like professional but also we love fun people. I personally do enjoy brands & PR who are able to talk and chat with us, it feels nice as we don't feel like "we are invited because you just want us to blog for you". Bloggers understand business is business but doesn't mean you have to be formal all the time.

3. You are Not Open Minded & Never Listen To what The Bloggers Has To Say. 

Bloggers who are in the industry for long might have been working and partnered with many different brands before, thus are rather exposed to all types of marketing campaigns and approaches from myriad of companies. Sometimes is good for brands to be open-minded and willing to listen to ideas and suggestions that bloggers might have because brands might know what works for them but bloggers know what works for their blog. For me personally I like the way Murad Malaysia handles themselves as during the mingling session while we are having great food, they would listen to ideas that we have to offer that might help them to generate ideas for the next blogger session or so. Maybe because they are new in this blogger outreach thing but marketing constantly evolves thus to keep having fresh new ideas to help brands and bloggers, why not?

4. You Aren't Trustworthy


There are times some brands over-promise and under-deliver, it is not only annoying but upsetting to see brands lack of commitment towards the blogger just because, well, some thinks that we are "just bloggers". Brands will have to understand that the products also needs to be able to meet the expectations of the claims stated, not just talk or else it would be hard for blogger to blog and explain on negative comments in their blogs. What if we are the one being not trustworthy, brands would feel the same way.

5. You Don't have a Relevant Mission Statement

Personally, this doesn't really bothers me as I'm not an extremist advocate on things like Eco-friendly and stuff but it is a plus point if the company has that kind of mission statement. I understand companies wants to be able to give back to the community as it is goodwill and good CSR, it does no harm anyway.

6. You Don't Stand Behind your Product

So far, I have not encounter any brands who talks less about their products. Most of them are rather passionate on what they are trying to sell/market. Though, I do agree that it would make a bad impression because if brands themselves do not believe in their products, why should the bloggers.

7. Your Brand isn't Socially Minded/ Responsible/ Eco-friendly

Similar to no.5 in prior, I am not an extremist but tendency for me to support the brand for a good cause would likely be higher because I want t do my part to contribute to the community as well. There are some bloggers who blogs about eco-living and etc, so this might be more applicable to them, again, niche.

8. You Have Poor Email Etiquette

Trust me, I will sling shot your mail if I can do it virtually.

In the article, it is said that when you are emailing the blogger for the first time and you start of with "Dear Blogger" you are losing by a lot because it kinda feels like saying "I want to work with the blogger, but I don't care enough to look at their site to even find their first name". First impression failed as you don't seem to shown enough interest to want to get to know the blogger.

I personally agree and I've encountered this many times. I never really cared about this until I've read this article and it make sense. I was told by my executive in Genting while I was interning that impression counts, even in emails. If the person sending don't seem to care, why should you.

9. You are a Poor Communicator


"Wow, if my experience communicating with the brand is this bad, I shudder to think of the difficulties regular customers might encounter." he said in the article. In these era of technologies, everyone expects quick response time in everything including replying emails, facebook, twitter & etc. Nobody likes it when any brand takes their own sweet time to respond to an enquiry, even if you don't know the answer to their question, reply and let them know you've heard them and will check into the matter.

10. Your Brand has No Social Media Presence


This is sad, if brands really want to make it in the viral world, no social media presence will fail them even before they start. In the article stated that "this probably means that brands don't understand social media which also means that the same brands don't understand blog outreach fundamentals. Though, it is not very obvious in Malaysia because most of the time brands who approached Malaysian bloggers usually already have at least an FB page for the world to Like & be a Fan, so without realizing, most bloggers do want to check out FB pages of the brands that they are partnering with just to understand the brand better. Also it is because sometimes, bloggers would want to see if the new brand is legit.

11. You are Not Interested in Creating A Mutual Relationship

Brands have their targets to meet, equally for bloggers too. Blogger have goals too. It would be great for brands to help share the blogger's posts on their FB page or even in their website because when brands help bloggers to grow in readers, most likely bloggers would be appreciative and help brands grow as well. Plus, fans who liked the brand's FB page would love to read what blogger has to say on their brands. If bloggers are running a giveaway for the brand, they should support by sharing too.

12. You are Approaching Blogs Without a Clear, Organized Strategy

Brands should have a clear, organized strategy before forming a relationship with the bloggers. Communicating the plan with the bloggers will help bloggers to be less confuse on what brands want to do or achieve. If bloggers don't have a clear view of what brands want, they would blog a blurry post that might confuse the readers too. Fail marketing when brands fail to communicate effectively.

-The end-

I hope this doesn't bore you out as it is different from what my blog is all about but I want to share this because I know many bloggers are facing the same issue with brands who doesn't understand blog outreach. 

I do it because


Again, I am sharing what I've read on http://blog.rafflecopter.com/. The blog writes good content sometimes that I feel is good knowledge if we are in this field.

xo, 

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Thursday, September 27, 2012

Sexy Smokey Raggae [Tutorial]

Ohla my dear readers!

Watch my new makeup tutorial 
Sexy Smokey Raggae tutorial with Max Factor & Rimmel London


I came up with something more for a night look when you are out partying or having fun. You can definitely choose to make it even darker by adding black eyeliner on your waterlines and tightlines. Contour your face more and add more shimmer on the cheeks for your party. If you have a super nude lipstick, go ahead but make sure you add lipgloss so that you won't look dead. :)

I will be reviewing two of the Max Factor product used in this video soon as I've received the products from Jessying for reviewing purposes. 






Details:

Max Factor Smokey Eye Effect dual side shadow stick 
Max Factor False Lash Effect waterproof mascara
Rimmel London Glam Eyes Quad Eyeshadow 001 Smokey Noir
Rimmel London 3in1 Powder Blush 002 Summer Fever
Stage Photo Pro Creme Camouflage concealer 04 Buff
Clinique Full Potential Lips lipgloss

Music: Stroy 1 Burn Baby-4 Fina2 New Mix Gras by Stroy




xo, 

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Tuesday, September 25, 2012

Smarter Home Cleaning Solutions with Samsung

A clean home is a happy home. It is simply because a home free of clutter and dirt agents is packed with fresh air, resulting in a healthier living environment. However, busy people often lack time to perform the arduous task of cleaning their homes daily.


A few of us was invited to gather and spend a little time understanding two new Samsung home appliances, gadgets that helps keep your home clean and fresh.


1# Say hello to Intelligent Vacuuming with Samsung Navibot-Silencio!



This robotic vacuum cleaner is dream for many consumers as it is capable of performing comprehensive cleaning on its own. This also means users can programme the Samsung NaviBot-Silencio robotic vacuum cleaner to clean even when they are away from home.

The compact, sleek and agile Samsung NaviBot-Silencio robotic vacuum cleaner is set to revolutionise domestic cleaning through an innovative intelligent navigation system called Visionary Mapping System. This system forms a virtual map of the home to identify obstacles and determine the quickest and safest route when cleaning, using the least amount of time and effort.

Samsung NaviBot-Silencio robotic vacuum cleaner automatically returns to its docking station for a full 2-hour recharge before returning to the exact location where it left off.

Designed to perform multiple cleaning; the Samsung NaviBot-Silencio robotic vacuum cleaner effectively cleans from carpets and rugs to smooth surfaces and pet hair. Its innovative Turbo Mode provides users high-powered cleaning for thorough suction of dirt and dust hidden under deep fabric layers while the Micro Fiber Polisher meticulously captures micro dust on smooth surfaces, giving smooth surface a polished after effect.

Samsung’s proprietary Air Path technology reduces the vacuum sound by eight times, allowing users to run their Samsung NaviBot-Silencio robotic vacuum cleaner and have quick nap while it diligently cleans selected areas.



Jess (pic. above) is holding a Virtual Guard that creates an invisible fence up to 4m to enable users to designate the Samsung NaviBot-Silencio’s cleaning order to completely clean one room first before moving on to the others. Alternatively, users can activate the Virtual Fence mode to prevent the Samsung NaviBot-Silencio from entering a specific area, say with valuable furniture or even home pets resting.

Bloggers get their hands on the Navibot 

2# Say goodbye to Allergies with Samsung Aquatic


The Samsung Aquatic is a water-based vacuum cleaner built with allergy control in mind. The highly innovative Samsung Aquatic has been certified by the British Allergy Foundation for its ground-breaking contribution in allergy care.

Equipped with the Allergy Care+ function, Samsung Aquatic vacuum cleaner, unlike other water-filtration vacuums, detects common allergy factors unseen to the human eye. Its dust management method includes 98.1% dust retention through a wetting process in an Aqua Multi Chamber, resulting in fresh air free of allergens.

This easy to use Samsung Aquatic vacuum cleaner is perfect for users wanting powerful suction power for effective cleaning results.

This is the Aqua Cyclone (place where you add water), it generates a powerful whirlpool of water and air inside the chamber to improve the water’s filtering performance and helps to separate and capture dustThe combined actions of the water filter and the Aqua Cyclone removes harmful allergens, and prevents them from scattering when emptying the chamber.

This vacuum cleaner has achieved several international certificates for allergy care, including SLG and the prestigious BAF certificate, which was awarded for the vacuum’s performance against not only dust mites and pet allergens, but also against pollens and fungi.


The Samsung Aquatic vacuum cleaner also offers various optional features for greater convenience such as an infra-red remote on the handle for easy power control, soft rubber wheels to prevent scratching, an automatic cord-rewinder/carrying-handle, washable & detachable HEPA filters for greater hygienic performance and cost savings, and optional brushes for every occasion. 

Since Suresh was the only guy in the room, we totally bullied him and get him to do some chores. :p 





We try on the curtains....

and on the bed...

Just by after a few tries, guess what we found in the Aqua Cyclone Chamber? 
Dirty water!


This is what you get from a hotel room, it may look clean but there are still hard to reach areas that you need a good suction power to clean all the dusk, dirt & allergens. It is easier for us to clean when they are all trap in water, we can just pour them out, no more having dusk fly all over the place when taking out the dusk bag!


For more information on the Samsung’s digital appliances, please visit www.samsung.com/my or Samsung Malaysia Facebook page www.facebook.com/samsungmalaysia.



No more hassle when doing housework!

xo, 

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With a good & healthy skin... How I made it?



I always believe that clear and healthy skin is the trick to all beautiful makeup because even when you are not wearing any makeup, you will still look really good. Of course, you've got to be emotional happy and smiley to pull everything off. 

I know I am so much more confident when I do not have pimples or baggy eyes and obvious dark circles showing on my face. I am happier when I wear less foundation or BB cream, I am happy when I only need to curl my lashes and put on some mascara to be ready for an outing. 

I used to be very stubborn in not wanting to spend money for facial but now I think if you have easily clogged pores skin type as mine & we eat too much junk, then facial is rather important. You don't have to over spend on expensive facials, just have a budget and inform your consultant. If it is over your budget, find somewhere else that will help to find solutions to your problem. 

I am rather consistent in trying to do a hydrating mask everyday or every night before bed as it helps to further cleanse your face and tighten open pores as well as hydrates your skin. I personally do not prefer mask sheet for my everyday mask session, I like my everyday mask to be in a bottle or tube as mask sheets is only for one time usage. 


I love my junks. I love fried and spicy food. I am just like any of you young Malaysians, craze with all the unhealthy food. I personally love my Kuaci-s, sunflower seed, pumpkin seed, black hard kuaci... also, wet chili keropok chips *drools.... BUT I had to learn to eat them in moderation, I know I will go overboard with junks especially during "Me & Movie on my Laptop in my Room" time. It's sad but is the fact, be strong & resist them!

I love relaxing with teas, especially green tea and at one point of time, I somewhat substituted my water consumption with tea which is bad! Yes tea detox my body but too much made me dehydrated very quickly making my skin & lips really dry. So I stopped consume less tea then usual these days. Lesson learnt, no matter how beneficial the drink is, it can never be your water consumption for the day. 

I've also learnt that drinking enough water is not enough because it will either flush away my good minerals or causes water retention. Thus, I've started to "eat" my water. Well I kind of cheat the "eating" part as I blend my fruits and consume it as a smoothie. Pure juice with their pulps, note that I blend them, not just take in their juice, I consume their pulps too. Similar to puree-ing them and take them like baby food. HAHA! Of course, I will still try, try to eat more fruits and veggie. 

Moisturize like crazy! Yes I do. Make sure you have the right moisturizer for your skin, it doesn't have to be expensive, as long as it is suitable for you. I usually slap on tons of my hada labo milk moisturizer at night to let it sits on my face like a sleeping mask. I bought my hada labo few months back and I am loving it even more after my current facial due to the pores being unblocked so skincare absorbs better. I use less in the morning but apply sunblock everyday. 


It is all about trial and error, learn and understand your skin needs and what your skin is less tolerable with. Not everyone have the same way of keeping their skin clear and healthy. So find what suites you best and keep your skin away from nasty stuff now!


xo, 

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Monday, September 24, 2012

Kiss Goodbye to Breast Cancer Charity Walk by Avon [Event]

Thousands of people in PINK walking for a good cause!

I am not missing out, my outfit of the day!


In conjunction with the global celebration of Avon's 20th Breast Cancer Crusade anniversary, Avon Malaysia joins other 58 countries and host its second Avon Walk Around the World for Breast Cancer event.

Kiss Goodbye to Breast Cancer was held at Putrajaya, in front of Palace of Justice. They definitely picked the right place to have the walk as I remember walking that 5km with joy due to the beautiful sceneries and fun music playing throughout the walk. They even have fun card boards stating encouraging things like "1km- run faster!", "Stress free zone" & cheerleaders cheering us to complete the journey.



They also had a sharing session by some of the Breast Cancer Survivors to give encouragements and tips on how to stay positive during those hard moment of their life. It was very touching and made me felt so proud of them!

Group Photo with all the survivors!

Then we have GO Bald Session!

The blogger group is represented by our amazing friend Daniel!!!!! We were surrounding him, shouting and supporting him! We were all so proud of him!


All the brave men shaved it all in hopes to seek support from the public to understand how breastcancer patients feel when they lose their hair during treatment. 

The walk is currently being considered for endorsement by the Malaysia Book of Records for the Largest Participation Breast Cancer Charity Walk in Malaysia.




Thank you Avon Malaysia & congratulation on having this event being so successful! 

xo, 

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Statement Rosette Sleeve Dress in Cerise Pink [Review]

~Hollywood Glamour~


Old hollywood touches like rosettes make this dress a glamourous affair. Keep the focus on the shoulders with an updo and sleek accessories. Details include: seam detailing, twisted sleeves to form rosettes, folded detailing at skirt and a hidden back zipper for cotton elastane blend material dress.




I LOVE LOVE LOVE this dress! It is one of those dresses that are not too revealing but still there is the very sexy, professional, and stylish feel. I'm actually quite glad that this dress wasn't too tight for me, the fitting was just right, loose enough to still be able to flaunt your curves. I love the neckline and the front petal design skirt, the puff sleeves really adds the whole rosette glamorous look. The colour just makes you stand from the rest! The only thing was the bit stiff sleeves, it does restricts my arm movements but oh well, we are suppose to act more lady-like in this dress, :D play the part as well!


 ~Only from whitesoot.com~

xo, 

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