You know how we all get excited when we walk out of that salon with a fresh new hair colour and we swear that we will take good care of it with good colour shampoo and etc? Yup, I'm sure you did a very good job at trying to keep your coloured hair last as long as you could. Until the colour starts to fade, the hair care excitement fades along with it too. Most of us would probably go back to whatever, as long as it keeps our hair clean.
Unfortunately, the fact is that faded colour hair season is the time that you should really put more effort into treating your hair. Think of it as like a wonderful staycation with spa that you needed after a long, hard month. Treat your hair with respect, especially after bleaching, so you won't have to complain about it ends splitting on you.